![]() ![]() ![]() ISlide Founder and CEO Justin Kittredge and Director Sales Paul Gibson visited campus early in the semester to introduce the students to the company, the product, and the athletic footwear industry (and graciously provided each student in class with their own customized SU slides). Throughout the semester, students worked in groups to develop strategic marketing plans designed to generate awareness and sales for the SU-branded ISlides. “I knew the students would embrace this since their product is targeted toward the college demographic, and ISlide was open to unique and creative ideas.” “When we were approached by ISlide they had just recently signed their first collegiate licensing deal with Syracuse University and were seeking ideas of how to introduce their SU-branded products,” Walsh said. ![]() In 2017 ISlide was expanding into the collegiate space by signing licensing deals with a number of top universities across the country. ISlide develops premium, customized athletic slides (i.e., sandals) and has number of partnerships in sports and entertainment, including deals with the NBA, Pittsburgh Steelers wide receiver Antonio Brown, and international music superstar DJ Khaled, among others. In the Fall of 2017, students in Sport Management Associate Professor Patrick Walsh’s SPM 444 Sports Marketing Management course had the unique opportunity to work with a company that appeared on the hit ABC television show “Shark Tank.” ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |